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Customer Service, CRM, Customer Experience -- What's the Difference? Customer service, strategic customer service, CRM, and customer experience: these terms are often used interchangeably. In fact, they imply very different concepts and roles within your company. As you move down the list of terms, an executive creates greater opportunities to take the lead in customer engagement while enhancing their status and career. These are the major differences which set these terms apart. Customer Service consists of contact handling and executing basic customer transact...
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